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Is your site ready for Christmas?

If you are in Christmas mood, 37signal have a lot of ideas for improving the online holiday customer experience. Here's a few:

- State the cutoff date for holiday delivery
- Offer gift finder categories directly on the home page
- Offer a "Shop By Interest" option
- Offer a "Shop By Price Range" option
- Offer links to gifts specifically for certain age groups
- Offer links to gifts specifically for men or women
- Lure value-conscious customers in by emphasizing low cost items on the home page
- Let people buy gift cards via the usual checkout process
- Give customers a sneak preview of your wrap
- Offer pre-wrapped gifts

Links:

  • 37signal's ideas for improving the holiday customer experience Open link in new window

Henrik Olsen - November 29, 2004

See also: E-commerce (27)  Tips and guidelines (95) 

 

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