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Users research weeks before buying online

In a study performed by DoubleClick in conjunction with comScore Networks they found that:
- Roughly half of online shoppers conduct research on a search engine before making an online purchase
- Most users complete product-related searches weeks ahead of their actual purchases
- Users conduct more general searches (77%) than brand-only searches (22%)
- Buying decisions are generally spread out over a number of searches that vary by product category, where buyers on sports and fitness sites made an average of 2.5 searches and travel buyers conducted 6 searches

Links:

  • The article Consumers Search Before Buying Online Open link in new window

Henrik Olsen - February 17, 2005

See also: Search engines (7)  E-commerce (27) 

 

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