To the front pageThe Interaction Designer's Coffee Break - Weekly postings and quarterly articles about interaction design  
  To the front pageSign inTo the frontpageSearch in GUUUI postingsAbout GUUUI  
   
 

POSTING

Eye-tracking study of e-commerce sites

Eyetools Inc and MarketingSherpa have published the report "The Landing Page Handbook". The report describes the results of an eye-tracking study of typical e-commerce sites and has design guidelines for improving web page layout.

Some highlights from the report:
- The upper-left corner is always seen
- Most web pages are scanned, not read
- Any text that is underlined or blue get high readership and many people will read only the emphasized text before deciding to read on
- Material underneath images is viewed quite often
- People experience such a strong pull to look at images that they can trump left-to-right reading
- Navigational links or bottoms usually distract visitors from the main purpose of the page

Links:

  • The article Are Your Visitors Seeing What You Think?
  • The book The Landing Page Handbook

Henrik Olsen - March 03, 2005 - via UI Designer

See also: Eye-tracking (6)  E-commerce (21)  Research (88)  Books (32) 

 

COMMENTS TO THIS POSTING

 
There are no comments to this posting.

Add commentAdd comment


Browse GUUUI postings

Methods and the design process

Usability testing (28)  Wireframing and prototyping (29)  Cost-justification and ROI (18)  The design process (14)  Personas (13)  Requirement Analysis (12)  Card sorting (8)  Implementing user-centred design (7)  Expert reviews (6)  Web log analysis (7)  Eye-tracking (6)  Site and flow diagramming (3)  Use Cases (3) 

Design elements

Navigation (44)  Web page design (23)  Search (21)  Guidelines and Standards (10)  Links (10)  Text (14)  Forms (11)  Ads (6)  Site design (8)  Shopping Charts (5)  Error handling (5)  Sections (5)  Home pages (2)  Design patterns (2)  E-mails (1)  Personalization (1)  Sitemaps (1)  Print-freindly (1)  Help (2) 

General aspects

E-commerce (21)  Accessibility (10)  Information architecture (10)  Persuasive design (12)  Visual design (13)  Search engines (7)  Credibility, Trust and Privacy (5)  Web applications (2)  Intranets (1) 

Technology

Flash (6)  URLs (3)  Download time (2)  Javascript (3)  Web standards (2)  Browsers (2) 

Humor

Cartoons (8)  Funny tools and games (9)  Bad designs (7)  Fun with Jakob Nielsen (6)  Designs with humor (3)  Fun music and videos (3)  Fun posters (2)  Funny 404 pages (2)  Misc humor (2) 

Ressource types

Research (88)  Tips and guidelines (63)  Tools (49)  Books (32)  Cases and Examples (12)  Interviews (9)  Primers (8)  GUUUI articles (7)  Posters (5)  Online books (5)  Glossaries (2)  People and organisations (2) 

Information sources

Blogs (11)  Websites (9)  Discussion lists (4)  News (3)  Newsletters (3)  Online magazines (3)  Wikis (1) 

 

 
     
  To the front pageSign inTo the frontpageSearch in GUUUI postingsAbout GUUUI