When visitors click an online promotional creative they arrive at a landing page. The purpose of the landing page is to make the visitor do something (e.g. register for a newsletter or buy a product). Michael Nguyen gives 11 tips on how to make visitors take that desired action, where these five seem to be the most important:
- Eliminate unneeded elements that can distract visitors
- Make the landing page match the creative
- Remove navigation that isn't important to the conversion process
- Avoid the urge to promote or link to other areas of your site
- Place important elements above the "fold"
Links:
- The article 11 Ways to Improve Landing Pages
Henrik Olsen
- July 12, 2005
See also: Tips and guidelines (95) Persuasive design (21) E-commerce (27) Landing pages (5) Web page design (40)
