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11 ways to improve landing pages

When visitors click an online promotional creative they arrive at a landing page. The purpose of the landing page is to make the visitor do something (e.g. register for a newsletter or buy a product). Michael Nguyen gives 11 tips on how to make visitors take that desired action, where these five seem to be the most important:

- Eliminate unneeded elements that can distract visitors
- Make the landing page match the creative
- Remove navigation that isn't important to the conversion process
- Avoid the urge to promote or link to other areas of your site
- Place important elements above the "fold"

Links:

  • The article 11 Ways to Improve Landing Pages Open link in new window

Henrik Olsen - July 12, 2005

See also: Tips and guidelines (95)  Persuasive design (21)  E-commerce (27)  Landing pages (5)  Web page design (40) 

 

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