This article by Iain Barker introduces the concept of information scent and explains how creating strong information scents enables users to confidently step through a site and find the information they require.

"The principles around how to create stronger information scents are quite simple, providing users with more context makes it easier for them to select the best option."

Links:

• The article Information scent: helping people find the content they want

Henrik Olsen - August 15, 2005 - via Column Two

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