To the front pageThe Interaction Designer's Coffee Break - Weekly postings and quarterly articles about interaction design  
  To the front pageSign inTo the frontpageSearch in GUUUI postingsAbout GUUUI  
   
 

Web users judge sites in the blink of an eye

A study has shown that users judge sites within the first twentieth of a second and that their decision has a lasting impact.

The lasting effect of first impressions is known to psychologists as the "halo effect". If you can snare people with an attractive design, they are more likely to rate the site more favourably. According to the researcher Gitte Lindgaard of Carleton University in Ottawa, this is because of "cognitive bias". People enjoy being right, so continuing to use a website that gave a good first impression helps to prove to them that they made a good initial decision.

The study is published in the journal Behaviour and Information Technology vol. 25.

Links:

  • The article Web users judge sites in the blink of an eye Open link in new window

Henrik Olsen - January 18, 2006

See also: Research (130)  Credibility, Trust and Privacy (6)  Visual design (20) 

 

COMMENTS

 
There are no comments yet.
 

Sponsor

Ad for TechSmith Morae


Browse GUUUI postings

Methods and the design process

Prototyping and wireframing (120)  Usability testing (71)  Cost-justification and ROI (28)  User research (24)  Personas (19)  The design process (24)  Eye-tracking (14)  Card sorting (13)  Web traffic analysis (12)  Expert reviews (11)  Implementing user-centred design (9)  Site and flow diagramming (6)  Envisionments (4)  Use Cases (3) 

Design elements

Navigation (63)  Web page design (41)  Search (27)  Text (24)  Forms (30)  Links (19)  Guidelines and Standards (15)  Site design (14)  Ads (9)  Design patterns (8)  Sections (8)  Shopping Carts (9)  Error handling (7)  Home pages (9)  Help (3)  E-mails (3)  Sitemaps (2)  Personalization (1)  Print-friendly (1)  Landing pages (5) 

General aspects

E-commerce (28)  Persuasive design (23)  Visual design (20)  Information architecture (15)  Accessibility (13)  Search engines (7)  Credibility, Trust and Privacy (6)  Emotional design (10)  Simplicity vs. capability (7)  Web applications (6)  Intranets (3) 

Technology

Flash (6)  Download time (5)  Javascript (3)  URLs (3)  Browsers (3)  Web standards (2) 

Humour

Bad designs (20)  Cartoons (14)  Fun music and videos (13)  Funny tools and games (12)  Misc humor (8)  Fun with Jakob Nielsen (9)  Designs with humor (3)  Fun posters (5)  Funny 404 pages (2) 

Resource types

Research (130)  Tips and guidelines (95)  Tools (106)  Books (47)  Audio and video (48)  Interviews (30)  Cases and Examples (28)  Talks and presentations (18)  GUUUI articles (11)  Primers (14)  Online books (5)  Posters (5)  Glossaries (3)  People and organisations (3) 

Information sources

Blogs (12)  Websites (11)  Discussion lists (4)  News (3)  Newsletters (3)  Online magazines (3)  Wikis (1) 

 
     
  To the front pageSign inTo the frontpageSearch in GUUUI postingsAbout GUUUI