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Web navigation has changed

A click stream study from 2005 show changes in the way we navigate the web. More forms are submitted, more pages are opened in new windows and, consequently, the use of the back button has decreased.

- Navigation by clicking links has decreased slightly from 45.7% to 43.5% in the past 11 years
- Opening new windows has jumped from 0.2% to 10.5%
- Form submission has increased from 4.4% in 1996 to 15.3%
- With the increase in new windows and form submissions, the use of the back button has dropped from 35.7% in 1994 to 14.3%
- 76.5% of all selected links were visible in the browser window at load time
- 23.1% of all links followed were below the visible area
- Most users didn't utilize their entire screen for their browser window (about 160 horizontal 170 vertical pixels were unused)

Links:

  • Clickstream Study Reveals Dynamic Web Open link in new window

Henrik Olsen - August 09, 2006

See also: Research (129)  Navigation (63) 

 

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