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The nature of online privacy concerns

Since people have a tendency to produce their own version of companies' motivation for collection data online, it's important to have up-front and straightforward explanations about the things that users are concerned about. A survey by AT&T; has studied the nature of online privacy concerns.

Some interesting findings:
- 11% said that they feel comfortable providing their phone number, while 76% usually feel comfortable providing their email
- 54% were usually comfortable providing their full name
- The top reason for not filling out online forms was that information on how data is going to be used is not provided (96%) - less important was it whether a web site has a private policy (49%) or a privacy seal of approval (39%)
- A number of respondents were skeptic about whether sites actually follow their privacy policies, suggesting that they were unaware that seals can help provide assurance that policies are followed
- 52% were concerned about web cookies

Links:

  • The article Beyond Concern: Understanding Net Users' Attitudes About Online Privacy

Henrik Olsen - September 16, 2002

See also: Research (88)  Credibility, Trust and Privacy (5) 

 

COMMENTS TO THIS POSTING

In relation to this article I would recommend - Technology and Privacy: The New Landscape Edited by Phil Agre and Marc Rotenberg Phil provides the excellent RRE (Red Rock Eater News Service) which looks at a wide variety of issues relating to new technology, particularly the social and political aspects of computing and networking. A very good review of the book by Nick Carbone is on the CMC Magazine site

Links:

  • Technology and Privacy (book intro and info)
  • Phil's homepage (with a long list of publications)
  • Red Rock Eater News Service (RRE)
  • Chapter 1 of Technology and Privacy

ben hyde | September 18, 2002

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