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How to encourage users to scroll long pages

Studies by UIE show that users have nothing against scrolling long web pages. But pages that appear as if there is nothing below the fold makes people think that there isn't anything to scroll for.

According to Jared Spool, this problem can be solved by cutting of pages at the bottom of the browser window, so that only the top part of the content is visible. This communicates that there is more to see and makes it more likely that people will scroll for the rest of the content.

Links:

  • Utilizing the Cut-off Look to Encourage Users To Scroll Open link in new window

Henrik Olsen - August 14, 2006 - via Column Two

See also: Home pages (9)  Web page design (41) 

 

COMMENTS

Ok, but how can we know the user's browser height? I think this is so variable that we can not find a standard number to guide us...

Walmar Andrade | August 15, 2006

 

Jared Spool was asked that too (see the discussion in the bottom of the article that I link to). In his answer, he writes:

"You're right in that the browser windows aren't necessarily how other users may set it. (It happens to be how I keep my windows and I wasn't thinking about it when I quickly grabbed the shots.)

That being said, it doesn't matter. Watch users as they scroll down and you'll see they stop when they hit a horizontal rule, aligned boxes, or large amounts of whitespace.

So, even if it doesn't naturally hit the bottom of the browser right off (and so often it does), any sort of faux page bottom is likely to stop users from continuing.

And, as usual, if you find users on your site don't scroll no matter what, then you should keep your pages short. It never matters what we find in our studies. It only matters what's happening on your site with your users."

Henrik Olsen | August 15, 2006

 

Jared has posted an example of how users don't scroll a page if it appear as if there is nothing below the fold.

Henrik Olsen | May 08, 2007

 

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