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4 ways to avoid shopping cart abandonment

According to Anne Holland, research indicates shopping cart abandonment is no longer caused by users being unable to find their way through the check out. Today, it's more a marketing related problem.

She suggests four ways to avoid the problem:
- Promote return/exchange policies by placing a link in the cart reading "Returns Are Easy"
- Post reassuring security icon(s)
- Promote privacy and trust policies by placing a link reading something like "We Value Your Privacy" next to fields asking for personal data
- Remind customers of their abandoned carts by sending an e-mail after it has been abandoned and when it's about to expire

Links:

  • Study Data: Absolutely Pitiful Ecommerce Shopping Cart Abandonment Stats -- 4 Ways to Improve Yours Open link in new window

Henrik Olsen - September 21, 2006

See also: Tips and guidelines (95)  Shopping Carts (9) 

 

COMMENTS

Does this take into account MSRP agreements and users adding items to their shopping cart just to see the price?

Dig Dug | September 22, 2006

 

I can't speak for everybody, but I can't se any reason why I would add things to the shopping cart, just to see the price? Any decent webshop has the price listed ;o)

But what is an MSRP agreement? I'm not familiar with that term.

Tom Vonsild Jensen | September 22, 2006

 

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