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Selling user centered design

Selling an initial user centered design process to customers can be a challenge. Here are two brochures from IBM, showing how it can be done. They both focus on business objectives and explain the purpose and outcome of the individual steps in the design workflow.

Some punch lines from the brochures:
"Want to make the most of the e-business opportunity? Easy does it."

"

Links:

  • The brochure Mastering the obvious Open link in new window
  • The brochure ...but can your users use it? Open link in new window

Henrik Olsen - September 20, 2002

See also: Cost-justification and ROI (27) 

 

COMMENTS

In selling User Centered Design (UCD) one faces acceptance-related problems. How these problems lay out, and how one can assess the maturity of clients towards UCD in order to anticipate accordingly, is described in the papers below. The first paper uses a 4 level scale, the second paper a 6 level scale to categorize clients. But both map onto eachother fairly easy.

Links:

Pieter-Jan Pruuost | October 25, 2002

 

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