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Jared Spool on why good content must suck

Hear Jared Spool talk about how to design websites that suck people towards the content they want.

Everyone with the slightest interest in website design should listen to this. Jared is the most knowledgeable usability guy of modern time and in his talk he manages to cover most of his pet topics:

- How people need scent (links containing the words they have in mind) to get to what they are looking for
- How the best links are 7-12 words
- How people don't mind clicking through lots of pages if they just get what they want in the end
- How people love to scroll long pages
- How people love link-rich pages
- How people turn to search engines only when navigation fails

Download the two MP3 files and the presentation slides.

Links:

Henrik Olsen - September 27, 2006

See also: Audio and video (48)  Home pages (9)  Links (19)  Navigation (63)  Talks and presentations (18) 

 

COMMENTS

"Jared is the most knowledgeable usability guy of modern time"

Time to put another photo in that picture frame in the banner? ;-)

Zephyr | September 28, 2006

 

You got a point there...

Henrik Olsen | September 29, 2006

 

Does that mean I have to replace my picture of Jakob too?

Jared Spool | October 03, 2006

 

Well, if you are your own role model, you might consider it ;)

I've already found a pretty picture of you at tawain.cnet.com. Would look good in a nice frame.

Henrik Olsen | October 03, 2006

 

I've always hated that picture.
This is much better.

Jared Spool | October 05, 2006

 

The multimedia links are broken.

David AP | June 10, 2010

 

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