Steve Calde from the design consultancy Cooper has found that there are some critical components to successfully communicating a design concept:
- Use realistic scenarios to show how users can achieve their goals using the product
- Present design concepts at a level of fidelity that matches the level of feedback you want
- Get all the decision-makers together in the same room so that everybody can see and understand the reactions of others
Links:
- Communicating design concepts without getting skewered

Henrik Olsen
- November 09, 2006
See also: Tips and guidelines (95)