To the front pageThe Interaction Designer's Coffee Break - Weekly postings and quarterly articles about interaction design  
  To the front pageSign inTo the frontpageSearch in GUUUI postingsAbout GUUUI  
   
 

How Netflix test features online in fast iterations

Joshua Porter has paid a visit to Netflix and found that a one of the reasons for their success is fast iterations. Every two weeks they make significant changes to their site to improve their service. With each update they try out many new features knowing that only a few of them will work and survive to the next iteration.

According Joshua, Netflix's fast iterations and their "try and see" attitude has a number of benefits:
- They can fail fast and invest less time in the things that don't work
- They can experiment with ideas that might not have a lot of support, but could be potential winners
- They can quickly learn about what works and what doesn't instead of resorting to opinionated arguments
- Making small changes instead of major redesigns makes it easier to measure the effect of the changes
- The constant effort to improve is appreciated by users and provides continuing interest

Links:

  • The Freedom of Fast Iterations: How Netflix Designs a Winning Web Site Open link in new window

Henrik Olsen - November 15, 2006

See also: Usability testing (68)  Web traffic analysis (12) 

 

COMMENTS

 
There are no comments yet.
 

Sponsor

Ad for TechSmith Morae


Browse GUUUI postings

Methods and the design process

Prototyping and wireframing (119)  Usability testing (68)  Cost-justification and ROI (27)  User research (23)  Personas (19)  The design process (24)  Eye-tracking (14)  Card sorting (13)  Web traffic analysis (12)  Expert reviews (11)  Implementing user-centred design (9)  Site and flow diagramming (6)  Envisionments (4)  Use Cases (3) 

Design elements

Navigation (63)  Web page design (40)  Search (27)  Text (24)  Forms (30)  Links (19)  Guidelines and Standards (15)  Site design (14)  Ads (9)  Design patterns (8)  Sections (8)  Shopping Carts (9)  Error handling (7)  Home pages (9)  Help (3)  E-mails (3)  Sitemaps (2)  Personalization (1)  Print-friendly (1)  Landing pages (5) 

General aspects

E-commerce (27)  Persuasive design (21)  Visual design (19)  Information architecture (15)  Accessibility (13)  Search engines (7)  Credibility, Trust and Privacy (6)  Emotional design (10)  Simplicity vs. capability (7)  Web applications (6)  Intranets (3) 

Technology

Flash (6)  Download time (5)  Javascript (3)  URLs (3)  Browsers (3)  Web standards (2) 

Humour

Bad designs (20)  Cartoons (14)  Fun music and videos (13)  Funny tools and games (12)  Misc humor (8)  Fun with Jakob Nielsen (9)  Designs with humor (3)  Fun posters (5)  Funny 404 pages (2) 

Resource types

Research (129)  Tips and guidelines (95)  Tools (106)  Books (47)  Audio and video (48)  Interviews (30)  Cases and Examples (28)  Talks and presentations (18)  GUUUI articles (11)  Primers (14)  Online books (5)  Posters (5)  Glossaries (3)  People and organisations (3) 

Information sources

Blogs (12)  Websites (11)  Discussion lists (4)  News (3)  Newsletters (3)  Online magazines (3)  Wikis (1) 

 
     
  To the front pageSign inTo the frontpageSearch in GUUUI postingsAbout GUUUI