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The paradox of having too many choices

In this one hour video, Barry Schwartz talks about his research on the impact of having too many options to choose from.

Having options makes us happy. But at a certain point, the number of choices exceeds our saturation point and we end up making no choice or making decisions based on very simplified criteria.

His talk is on consumer behaviour, but his points are highly relevant to interface design and how too many options affect usability.

Links:

  • Video with Barry Schwartz's talk on The paradox of choice Open link in new window
  • Luke Wroblewski's summary of the talk Open link in new window

Henrik Olsen - November 28, 2006 - via justaddwater.dk

See also: Audio and video (48)  Talks and presentations (18) 

 

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