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The complexity of designing for simplicity

Everybody demand simplicity in design of digital products, but simplicity doesn't come easy. In his pursuit to design for simplicity, Luke Wroblewski has frequently encountered the following problems:

- Perceived simplicity can often conflict with actual simplicity of usage.
- Actions that provide real value and drive revenue often have steep learning curves.
- Designing for gradual engagement (hiding away advanced features until users ask for them, also called progressive disclosure) is quite difficult to design and build

According to Luke, we should not think of these problems as reasons to give up on the pursuit of simplicity. "Being aware of these considerations is actually likely to make our jobs simpler."

Links:

  • The Complexity of Simplicity Open link in new window

Henrik Olsen - December 04, 2006

See also: Simplicity vs. capability (7) 

 

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