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Research on scroll behaviour

ClickTale has researched how people use scroll on websites. Their results show that:

- 76% of the pages were scrolled to some extend
- 22% of the pages were scrolled all the way to the bottom
- The length of the pages had no significant influence on whether people scrolled to the bottom or not
- The location of the page fold (the bottom border of a web page visible in the browser at load time) is located about 430, 600 and 860 pixels from the top of the page depending on peoples screen size
- The most common location of the fold is around 600 to 610 pixels from the top, but only accounts for about 10% of the folds.

Links:

  • Unfolding the Fold Open link in new window

Henrik Olsen - December 29, 2006 - via Usability in the News

See also: Research (129)  Web page design (40) 

 

COMMENTS

Hi Henrik,

Glad you found the story interesting. ;)
A small correction, we run a web analytics service and the research covers hundreds of sites that use our service. So it is not just our own site.

Regards,
Arik

Arik Yavilevich | December 30, 2006

 

Hi Arik

Sorry for my mistake. I've corrected the post so that it doesn't say that it was just your blog that was researched.

It definitively makes the numbers more interesting.

Henrik Olsen | December 31, 2006

 

Hmm - interesting.

I'd like to know *when* the test participants started scrolling. Also, the type of page.

We're working on this at the moment, and are finding much LESS scrolling behavior than we expected.

Alexander Muir | January 05, 2007

 

"When they started scrollling"... This can be interesting to check next time we do a research. What do you expect to discover?
Our users often find more scrolling action than they have expected. But I guess it depends on the type of the content.

Arik Yavilevich | January 05, 2007

 

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