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When to use personas?

Jared Spool finds that personas are useful, but not in all situations. They are helpful under the following conditions:

- The design team is an actual team with more than a single individual
- The team members are different from their users (which is most of the time).
- The team members do not have constant interaction directly with the users
- Different users will interact with the artefacts differently

Links:

  • When Should You Use Personas? Open link in new window

Henrik Olsen - January 02, 2007 - via Usability in the News

See also: Personas (19) 

 

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