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Interview with Jared Spool

InfoDesign has published an interview with Jared Spool. As always, Jared has interesting and provoking views to proclaim:

- Customers don't care about usability and design. Instead, they care about things like increased revenue, reducing expenses, bringing in more customers, and getting more business out of customers.

- The techniques usability professionals use are deeply flawed. We ignore the evidence that there has been no discernable relationship between investment in user-centred design practices and the regular production of usable products. The ones who design the best products don't follow the standard processes that we promote.

- Jared doesn't believe in design guidelines. Instead, his philosophy is to use an iterative approach. "Take a design


  • Jared Spool: The InfoDesign interview Open link in new window

Henrik Olsen - May 12, 2007

See also: Cost-justification and ROI (27)  Usability testing (68) 





Usability does matter; it is just that after a certain point, you are just splitting hairs. Also, the demographic you are selling to really influences the importance of how usable your design is.

Take the drop down menu for selecting a color option for example: then, compare it a more transparent easy attribute system such as this). The latter is superior in every way.

A seasoned computer user; such as yourself, may only save a couple seconds of brain time. However, grandma might be spared some serious aggravation - enough for her to lose faith in the checkout (you should have put a 1-800 number below your header).

Best regards,


Victor | May 13, 2007



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