To the front pageThe Interaction Designer's Coffee Break - Weekly postings and quarterly articles about interaction design  
  To the front pageSign inTo the frontpageSearch in GUUUI postingsAbout GUUUI  
   
 

Jared Spool on how bad usability and aggressive advertising can hurt brands

Google has published a 45 minute video with Jared Spool talking about online branding:

"What's the most effective way to strengthen a brand on the internet? Recent research shows that it isn't using traditional branding techniques. In fact, those tried-and-true methods can actually hurt your brand, if implemented poorly.

In this presentation, Jared Spool will discuss how User Interface Engineering's recent usability research has uncovered some fascinating truths about how people perceive brands on the internet."

Links:

  • Strike Up The Brand: How to Design for Branding (Google video) Open link in new window

Henrik Olsen - May 31, 2007 - via Usability In the News

See also: Audio and video (48)  Ads (9)  Talks and presentations (18) 

 

COMMENTS

Just watched the video. Awesome! Thanks for pointing it out.

So if we take the message that a good direct experience is far more effective than an indirect (branding) message, I suppose we can turn it around a bit to say: when we're stuck with a less-than-optimal user experience, maybe we should reduce the size of the corporate logo's by quite a bit? ;-)

I love Jared's rationale. Am I right in saying that he keeps a fairly positive and reasonable approach to his work? None of this "thou shalt not" business. On this topic, I finally gave in to temptation and (forgive me for taking the liberty!) slightly upgraded your masthead. You can view it here: www.rainbowlayers.co.nz/images/top_illustration.jpg

Jaco Swart | June 01, 2007

 

Hi Jaco

Thanks for the new illustration for GUUUI.

The replacement of Jakob with Jared has been discussed in a previous post. But though I'm a big fan of Jared, Jakob is still the icon of usability. So he will always sit on my desk next to my computer.

Jakob! Forever!

;-)

Henrik Olsen | June 03, 2007

 

Sponsor

Ad for TechSmith Morae


Browse GUUUI postings

Methods and the design process

Prototyping and wireframing (119)  Usability testing (68)  Cost-justification and ROI (27)  User research (23)  Personas (19)  The design process (24)  Eye-tracking (14)  Card sorting (13)  Web traffic analysis (12)  Expert reviews (11)  Implementing user-centred design (9)  Site and flow diagramming (6)  Envisionments (4)  Use Cases (3) 

Design elements

Navigation (63)  Web page design (40)  Search (27)  Text (24)  Forms (30)  Links (19)  Guidelines and Standards (15)  Site design (14)  Ads (9)  Design patterns (8)  Sections (8)  Shopping Carts (9)  Error handling (7)  Home pages (9)  Help (3)  E-mails (3)  Sitemaps (2)  Personalization (1)  Print-friendly (1)  Landing pages (5) 

General aspects

E-commerce (27)  Persuasive design (21)  Visual design (19)  Information architecture (15)  Accessibility (13)  Search engines (7)  Credibility, Trust and Privacy (6)  Emotional design (10)  Simplicity vs. capability (7)  Web applications (6)  Intranets (3) 

Technology

Flash (6)  Download time (5)  Javascript (3)  URLs (3)  Browsers (3)  Web standards (2) 

Humour

Bad designs (20)  Cartoons (14)  Fun music and videos (13)  Funny tools and games (12)  Misc humor (8)  Fun with Jakob Nielsen (9)  Designs with humor (3)  Fun posters (5)  Funny 404 pages (2) 

Resource types

Research (129)  Tips and guidelines (95)  Tools (106)  Books (47)  Audio and video (48)  Interviews (30)  Cases and Examples (28)  Talks and presentations (18)  GUUUI articles (11)  Primers (14)  Online books (5)  Posters (5)  Glossaries (3)  People and organisations (3) 

Information sources

Blogs (12)  Websites (11)  Discussion lists (4)  News (3)  Newsletters (3)  Online magazines (3)  Wikis (1) 

 
     
  To the front pageSign inTo the frontpageSearch in GUUUI postingsAbout GUUUI