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The truth about download time

When UIE did a study on how visitors perceived download time on 10 different sites over a 56 kbps modem, they found that there was no correlation between the actual download time and the perceived speed reported by the users.

Instead they found a strong correlation between perceived download time and whether users successfully completed their task, suggesting that if people can't find what they want on a site, they will regard it as a waste of time.

This suggests that download time might not be as important, as many usability experts claim.

Links:

  • The article The Truth About Download Time Open link in new window

Henrik Olsen - October 10, 2002

See also: Research (129)  Download time (5) 

 

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