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Stop worrying about the fold

According to Milissa Tarquini, the myth that users don't want to scroll is doing everyone a great disservice, most of all the users. Cramming as much information as possible above the fold of pages complicates the information design.

In her article, Milissa shows evidence from studies and examples from AOL that disproves the myth that users don't scroll. Her recommendation is to stop worrying about the fold and open op page designs to give users some visual breathing room.

Links:

  • Blasting the Myth of the Fold Open link in new window

Henrik Olsen - July 31, 2007

See also: Web page design (40) 

 

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