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Common shopping cart mistakes

In this article, SURL revisits a study from 2002 of common e-commerce problems. They found that all of the following 2002 issues remain in 2007:

- Calling a shopping cart anything but a shopping cart or whatever is appropriate for the target users of the site's location
- Requiring users to click "Buy" instead of "Add to shopping cart"
- Giving little to no visual feedback that an item has been added to the cart
- Forcing the user to view the shopping cart every time an item is placed there
- Asking the user to buy other related items before adding an item to the cart
- Requiring a user to register before adding an item to the cart
- Requiring a user to change the quantity to zero to remove an item from the cart
- Not making it evident how to update the items in the shopping cart
- Requiring a user to scroll to find an update cart button
- Requiring a user to check out before showing the final costs including shipping and tax

Links:

  • Top Ten Mistakes of Shopping Cart Design Revisited Open link in new window

Henrik Olsen - August 12, 2007

See also: Research (129)  E-commerce (27)  Shopping Carts (9) 

 

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