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Testing how well a site communicates its value

In this episode of the UIE Usability Tools podcast, Jared Spool is interviewed about UIE's Inherent Value Tests. It's a test designed to reveal why new users struggle to see the purpose and value of some product or service when a large body of loyal users is complete devotees.

The test is a modified usability test broken into two pieces. First, loyal customers are asked to give you a tour of the site and tell you what they find valuable. Second, new users are given tasks to see if they come up with the same values. By comparing the two tests, we can see what it is that the new users don't get and why.

Links:

  • Usability Tools Podcast: Inherent Value Tests Open link in new window

Henrik Olsen - September 19, 2007

See also: Audio and video (48)  Usability testing (68)  Interviews (30) 

 

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