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Create long-term loyalty through experiences that wow

Long-term customer loyalty is achieved by impressing customers again and again. It can't be bought or bottled. It's created though constant moments of "wow," where the product or service pleasantly surprises a customer.

In this essay, Brandon Schauer shows us how the art of the Long Wow is done by immersing ourselves in the customer's world, simulating the experiences though prototyping, and coming up with delights that normally go unfulfilled.

Links:

  • The Long Wow Open link in new window

Henrik Olsen - October 29, 2019

See also: Persuasive design (21) 

 

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