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The customer sieve

UIE learned that using a web site is a progressive process, where users are inadvertently filtered out at each stage, as they work to accomplish their goal. The stages act as a sieve. At the e-commerce sites studied, 66% of the purchase-ready shoppers dropped out at various stages in the process because of bad design, inadequate information, or wrong deliveries. By understanding these stages and how they work, we can learn a lot about building better sites.

Links:

  • The article The customer sieve

Henrik Olsen - October 17, 2002

See also: Navigation (44)  Shopping Charts (5)  E-commerce (21)  Research (89) 

 

COMMENTS TO THIS POSTING

Wow, GUUUI is really dovetailing surfmind these last few days... first card sorting (I have an app in development) and now the "customer sieve".

I've always called it a funnel (since running a site backed by bid advertising dollars in 1998). I've just published a tool for visualizing the fallout rate over a web flow, uzilla.net/uzilla/tools/fallout/

AndyEd | October 17, 2002


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