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Account sign-in - 8 design mistakes to avoid

Jared Spool has watched users struggle with online accounts and sign-in procedures. From his observations, he has compiled a list of 8 common design mistakes:

1. Requiring users to crate an account when it really isn't necessary (e.g. when buying a product or downloading a white paper)

2. Requiring users to sign in before they are ready to do so (e.g. before they can see the products they can buy)

3. Not stating the benefits to creating an account (such as the option to change flight reservations after they are made)

4. Hiding the sign-in button

5. Not making "Create New Account" or "Forgot Your Password" a button or link

6. Not providing sign-in opportunities when people need them (e.g. at the checkout where it can save people for re-entering their billing information)

7. Asking for too much information when registering

8. Not telling users how their information will be used (e.g. not giving a reason for asking people for their phone number)

Links:

  • Account Sign-in: 8 Design Mistakes to Avoid Open link in new window

Henrik Olsen - January 06, 2008

See also: Shopping Carts (9)  Forms (30)  Tips and guidelines (95) 

 

COMMENTS

Here's one that drives me crazy on some registration forums online. You need to put the "next" or "submit" button to the right as a final step on the page. I've seen pages that put a "clear" button on the right, with the submit button to the left of it. I've accidentally erased everything i've type in and abandoned the form.

Robert | January 18, 2008

 

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