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About Us sections are getting better

According to Jakob Nielsen, "saying who you are and what you do is basic to good manners." Though there is still room for improvement, companies are learning their online manners.

Compared to a study five years ago:
- The usability of About Us information has increased from 70% to 79%
- The ease of finding contact information has increased from 62% to 91%
- The ease of figuring out what a company does has dropped from 90% to 81%
- User's satisfaction with About Us sections decreased from 5.2 to 4.6 on a 1-7 scale - probably because people's expectations have grown.
- People show higher interest in videos showing products, corporate events, or personality of the CEO or other key staff.

Jakob recommends providing About Us information at four levels of detail:
- A tagline on the home page
- A summary of what the company does on the About Us page
- A fact sheet following the summary
- Subsidiary pages with more depth

Links:

Henrik Olsen - September 29, 2008

See also: Research (129)  Sections (8) 

 

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