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Speed matters

At a conference, Greg Linden heard Marissa Mayer from Google speak about how a response time delay of half a second at Google Search resulted in a traffic and revenue drop by 20%. Also, when they rolled out a lighter version of Google Maps, there was a substantial boost in traffic.

Greg Linden has experienced the same thing at Amazon.com. In a test they found that even very small delays would result in substantial and costly drops in revenue.

Apparently, speed - in terms of milliseconds - matters.

Links:

  • Marissa Mayer at Web 2.0 Open link in new window

Henrik Olsen - February 06, 2009

See also: Download time (5) 

 

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