If you want to know the market efficiency of a web site, web log analysis can be very effective. But most web analytic software doesn't provide you with easy-to-understand metrics and doesn't take business goals and outcomes such as conversion rates and return on investments into consideration.
At Future Now, an e-business consultancy, you can download a suite of calculators included in an Excel file. The calculators can help you measure the success of a site in terms of a few critical metrics on market efficiency and business effects.
Links:
- Download the website conversion calculators
Henrik Olsen
- November 07, 2002
See also: Tools (106) Cost-justification and ROI (27) Web traffic analysis (12)
