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Calculating market efficiency and business effects of a web site

If you want to know the market efficiency of a web site, web log analysis can be very effective. But most web analytic software doesn't provide you with easy-to-understand metrics and doesn't take business goals and outcomes such as conversion rates and return on investments into consideration.

At Future Now, an e-business consultancy, you can download a suite of calculators included in an Excel file. The calculators can help you measure the success of a site in terms of a few critical metrics on market efficiency and business effects.

Links:

  • Download the website conversion calculators Open link in new window

Henrik Olsen - November 07, 2002

See also: Tools (106)  Cost-justification and ROI (27)  Web traffic analysis (12) 

 

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