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Bad usability hinder donations

Jakob Nielsen has conducted a large-scale usability test that shows that non-profit organizations lose out donations because their fail answer donor's questions about what the organization stand for are and how they use donations.

Key findings:
- 47% of the usability problems were about people having problems with finding critical information
- 53% were content issues, including unclear or missing information and confusing terms
- On 17% of the sites, the test participant couldn't find where to make a donation
- The participants had few problems in completing the actual donations

Links:

  • Donation Usability: Increasing Online Giving to Non-Profits and Charities Open link in new window

Henrik Olsen - March 30, 2009

See also: Navigation (63)  Text (24)  Research (129) 

 

COMMENTS

It has been proved over and over that usability is important and in most cases critical for almost every user interface in this world; so not sure why should we try out a particular business domain and try to make this point again. May be it would be of more help if experts talk about examples, case studies, white paper analysis etc. so to provide more information on \'how\' rather that \'why\'.

Aotearoan Blue | April 05, 2009

 

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