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The Search For Seducible Moments

UIE takes a look at how to entice users to explore content they aren't necessarily seeking. They compare how Sears and Dell have tried to solve this common problem through the design of their sites.

"It's rare where we get a situation like we have with these two sites. They are basically the same, offering high-priced products with available financing. In this analysis, we can see how two sites handle seducible moments. Sears struggles to convince users to apply for financing, whereas Dell has an easier time. The difference between the sites is not in the content, but in the design."

Links:

  • The article The Search For Seducible Moments

Henrik Olsen - November 10, 2002

See also: Persuasive design (10) 

 

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