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Users ignore decorative images

In this article, Jakob Nielsen shows how eyetracking studies reveal that user pay close attention to images on websites that contain relevant information (such as product images), but completely ignore "fluffy pictures" that are purely decorative.

What Jakob forgets to mention is that eyetracking equipment only records eye fixations and not peripheral vision, that is, what we are able to see outside the center of gaze. So the studies don't prove that "feel-good" imagery fail their mission.

Links:

  • Photos as Web Content Open link in new window

Henrik Olsen - November 01, 2010

See also: Research (129)  Emotional design (10)  E-commerce (27)  Web page design (40) 

 

COMMENTS

I think you make a good point. While the eye may focus on images that convey information (as we think about the image) that doesn\'t mean that the overall design is not also absorbed. The decorative images give the impression of professionalism and create a mood.

I still prefer a website that is attractive as well as informational - and I wouldn\'t need to stare at the \"fluffy\" images to get the effect of a good design.

Lisa Kretchman | November 02, 2010

 

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