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The Death of Meta Keywords

Making a site show up on search engines often becomes a big issue in web development projects. One method which doesn't work is meta keywords. According to Danny Sullivan from Clickz, the only major crawler-based search engine supporting meta keywords is Inktomi and they are not giving it too much weight. The meta keywords has been shown to be a spam magnet and search engines, such as Excite, Lycos and AltaVista have dropped their support while Google and FAST never added it at all.

So, the only reason left for adding meta keywords is to avoid being spammed by fishy search engine optimizer companies.

Links:

  • The article Death of a Meta Tag

Henrik Olsen - November 18, 2002

See also: Search engines (7) 

 

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