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How to do A/B and multivariate testing

A/B and multivariate testing are techniques used to tests how different design variations influence peoples' behavior on a website.

In this article, Paras Chopra explains how to set up such tests by first forming hypotheses about what might be wrong with a design and then testing possible solutions on the website to see how each of them perform.

In the article, Paras shows how some minor adjustments of a software download page increased its download rate by 60%.

Links:

  • Multivariate Testing in Action: Five Simple Steps to Increase Conversion Rates Open link in new window

Henrik Olsen - November 24, 2019

See also: Usability testing (71)  Persuasive design (23) 

 

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