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Usability testing and return on investment

A white paper from MauroNewMedia discusses return on investment (ROI) implications for integrating formal usability testing methods into web development projects, and compares online and traditional lab-based approaches for their respective strengths and weaknesses.

The white paper provides an in-depth evaluation of current online usability testing methods, such as surveys and monitoring customer behaviour. It also includes a comprehensive trade-off matrix comparing the different usability testing approaches and research benefits.

Links:

  • The white paper Professional usability testing and return on investment...

Henrik Olsen - January 15, 2003

See also: Cost-justification and ROI (18) 

 

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