Charles L. Mauro rants the "Guru approach" to usability consulting:

"Often the usability Guru approach takes the form of a well-orchestrated exorcism. Beating the bad usability spirits out of the web site by a constant and highly negative critique of the current site and of course by association the development team. The ferocity of such exorcisms is sometimes directly related to the size of the consulting fee: the higher the fee the more aggressive the critique."

Links:

• The article Is a high priced usability Guru a good investment?
• Previous posting about a white paper on usability testing and ROI by Charles L. Mauro

Henrik Olsen - January 21, 2003

See also: Cost-justification and ROI (18)  Expert reviews (6)