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Homepage real estate allocation

According to Jakob Nielsen, only 39% of the space of web site front pages is used for areas of user interest (when including browser tool bars and borders). In a study, the following use of browser real estate was found:

- Unused: 20%
- Navigation: 20%
- Content of interest to users: 20%
- Operating system and browser overhead: 19%
- Self-promotions (ads for the site's own stuff): 9%
- Welcome, logo, tagline, and other site identifications: 5%
- Filler (useless stock art, such as "smiling ladies"): 5%
- Advertisements: 2%

I especially like the "Filler (useless stock art, such as "smiling ladies")". This is properly what others would call "graphic design" or "branding" elements.

Links:

  • The article Homepage real estate allocation

Henrik Olsen - February 10, 2003 - via Jakob Nielsen's Alertbox Announcement List

See also: Research (88)  Home pages (2) 

 

COMMENTS TO THIS POSTING

"A third important homepage goal is to tell users the site's purpose and where they are relative to the Web as a whole." I have yet to meet a user in my studies who even has a concept of the ?Web as a whole?. I think for this to be considered anything more than food for thought he has to go beyond pixel counting, coloured graphs and making statements without citing any references.

Tim Lucas | February 11, 2003

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