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A User-Centred Approach to Selling Information Architecture

According to Jeff Lash, people selling information architecture should focus on how to solve clients' problems instead of showing all of the dozens of techniques that are possible.

"…people want things that will lead to increased revenue or decreased cost. Having a Web site, and having information architecture involved in that Web site, is just a means to an end."

"…find out what their goals are, see what needs to be done to reach those goals, and then determine what IA techniques can help them reach those goals."

Links:

  • The article A User-Centred Approach to Selling Information Architecture

Henrik Olsen - February 26, 2003

See also: Cost-justification and ROI (18) 

 

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