Jakob Nielsen reviews B. J. Fogg's book on persuasive technology:
"It is a rare book that defines a new discipline or fundamentally changes how we think about technology and our jobs. Dr. B. J. Fogg's new book, Persuasive Technology: Using Computers to Change What We Think and Do, does all of this. I highly recommend that you read it for two reasons:
- The book's indispensable design advice will grow your business.
- You must teach your children to recognize this new class of manipulation."
Links:
Henrik Olsen
- March 03, 2003
See also: Books (47)