Jakob Nielsen reviews B. J. Fogg's book on persuasive technology:

"It is a rare book that defines a new discipline or fundamentally changes how we think about technology and our jobs. Dr. B. J. Fogg's new book, Persuasive Technology: Using Computers to Change What We Think and Do, does all of this. I highly recommend that you read it for two reasons:

- The book's indispensable design advice will grow your business.
- You must teach your children to recognize this new class of manipulation."

Links:

• Jakob Nielsen's review of Persuasive Technology: Using Computers to Change What We Think 
• Ben Hyde's comment about B. J. Fogg and The Stanford Persuasive Technology Lab 

Henrik Olsen - March 03, 2003

See also: Books (47)