In parallel with Stanford Persuasive Technology Lab's study of how average people evaluate web sites' credibility, Sliced Bread Design and Comsumer WebWatch conducted a study of how industry experts rate credibility of the very same sites. The results showed that experts were far less concerned about visual appeal and more about the quality of a site's information.
The comparative studies suggest that while people without deep knowledge and personal interest in a site will judge it by its visual design, people involved in a site's professional domain are more concerned about the quality and accuracy of the content.
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Henrik Olsen
- March 19, 2003
See also: Research (129) Credibility, Trust and Privacy (6) Expert reviews (11)