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Supporting customers' decision-making process

The Q2 2003 issue of GUUUI is about how people buy. Research shows that many commerce sites fail in supporting customers' decision-making process, by not taking their information needs into consideration. The article takes a look at how we can tackle this problem.

Links:

Henrik Olsen - April 01, 2003

See also: Persuasive design (21) 

 

COMMENTS

Good article on the subject of understanding the customer behavior. I agreed that Andrew Chak's book "Submit Now" is an excellent source on designing/developing persuasive web sites for the web audience. Add to your library Jim Sterne?s Web Metrics, the book deals with the how-to in measuring your web site, it's more than analyzing your Web trend program or server logs, but how to turn visitors to customers, etc: it?s more Marketing in focus than Usability.

Dino D'Romero | April 03, 2003

 

Great article Henrik, Thanks! a lot to consider here. Each genre of a product will pose its own unique challenges and information needs! There is a definite need for research and ground work before stepping into design of an e-commerce website.

Niteesh Elias | June 02, 2003

 

Henrik I agree with your input but I think the solution is not so one sided. In order for a website to act as a skilled salesperson the sales cycle needs to be aligned with the buying cycle. Yes the user is in control but it is up to the website designer and the marketing team to align the goals of the site to the goals of the prospective customer.

Bobby Hewitt
www.creativethirst.com

Bobby Hewitt | August 08, 2007

 

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