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How to write informative blurbs

Dennis G. Jerz teaches us how to write blurbs:

"On the web, a blurb is a line or short paragraph (20-50 words) that evaluates (or at least summarizes) what the reader will find at the other end of a link. A good blurb should inform, not tease."

According to Jerz, good blurbs can:
- Help people navigate a site by describing content at the other end of a link
- Help people decide whether to invest time in clicking on associated links

Some guidelines:
- Be informative and don't just tease people
- Don't use hyperbole language
- Describe, summarize and/or give a sample of what's to be found at the other side of the link
- By evaluating the content you help people determine the value of the information

Links:

  • Blurbs: Writing Previews of Web Pages

Henrik Olsen - April 01, 2003

See also: Tips and guidelines (63)  Text (14) 

 

COMMENTS TO THIS POSTING

Along the same lines and also useful: Microcontent: How to Write Headlines, Page Titles, and Subject Lines (see link). P.S. This comment form is too complex!

Links:

  • Microcontent: How to Write Headlines, Page Titles, and Subject Lines

Joshua Kaufman | April 02, 2003

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