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Using Photographs to Increase Trust in a Website

According to Dr. Bob Bailey, current research and studies show that staff photographs increase peoples trust in a website. But they should be used with care. In a study of online shopping, the photographs had a positive impact on non-experienced shoppers, while some experienced shoppers rejected them as fluff.

Links:

  • The article Using Photographs to Increase Trust in a Website Open link in new window

Henrik Olsen - May 19, 2003

See also: Research (129)  Credibility, Trust and Privacy (6) 

 

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