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Convincing clients to pay for usability

Jakob Nielsen on how to convince clients to pay for usability:

"Consider software programming as an analogy: If you hired developers to code a piece of custom software and they claimed that there was no reason to debug the code, you would think they were crazy."

"Modern user interfaces are just as complex as software in terms of the number of different variables we combine. More importantly, 20 years of usability engineering experience have shown that it's impossible to design the perfect user interface on the first try."

"One answer to the question of how to get clients to pay for usability is to include it in the overall price rather than charge extra."

"Ultimately, the real answer to getting clients to pay for user testing and other user-centered design methods is to point out usability's astounding return on investment."

Links:

  • The article Convincing Clients to Pay for Usability Open link in new window

Henrik Olsen - May 19, 2003 - via Jakob Nielsen's Alertbox

See also: Cost-justification and ROI (27) 

 

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