Sad but true – pop-up ads seem to work. According to Advertising.com, pop-up ads generate click-through 13 times that of standard banners and generates sales more than 14 times better. At the same time, pop-up ads seem to be almost as hated as spam mail. IVillage reported that 92.5% of its users rated pop-up ads as their least favourite part of the site experience.
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Henrik Olsen
- June 11, 2003
See also: Research (88) Ads (6)
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