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Online health searches have become commonplace

According to Pew Internet & American Life Project, the act of looking for health or medical information is one of the most popular activities online, after e-mail and researching commercial products and services. 80% of adult Internet users report that they have searched for at least one of 16 major health topics online.

Some of the more popular health topics are:
- Specific disease or medical problem (63%)
- Certain medical treatment or procedure (47%)
- Diet, nutrition, vitamins, or nutritional supplements (44%)
- Exercise or fitness (36%)
- Prescription or over-the-counter drugs (34%)
- Alternative treatments or medicines (28%)

Some additional findings:
- Women are the primary consumers of online health information
- Internet users find support in online support groups and use e-mail to discuss health issues with family and friends.
- Health seekers want access to more information, but can't always find what is already available online

Links:

  • The report Internet Health Resources Open link in new window

Henrik Olsen - August 06, 2003

See also: Research (129)  Search engines (7) 

 

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