To the front pageThe Interaction Designer's Coffee Break - Weekly postings and quarterly articles about interaction design  
  To the front pageSign inTo the frontpageSearch in GUUUI postingsAbout GUUUI  
   
 

POSTING

First Rule of Usability? Don't Listen to Users

In his August 5, 2001 Alertbox, Jakob Nielsen writes about an old rule of usability, which I of hear myself preaching:

"To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior."

Asking people about their opinion of a product whether they are target users, clients or "usability experts" without watching how people actually use it, won't help us design better products.

"Say, for example, that 50% of survey respondents claim they would buy more from e-commerce sites that offer 3D product views. Does this mean you should rush to implement 3D on your site? No. It means that 3D sounds cool."

Links:

  • The article First Rule of Usability? Don't Listen to Users

Henrik Olsen - August 14, 2003

See also: Requirement Analysis (11) 

 

COMMENTS TO THIS POSTING

 
There are no comments to this posting.

Browse GUUUI postings

Methods and the design process

Usability testing (26)  Wireframing and prototyping (29)  Cost-justification and ROI (18)  The design process (13)  Personas (12)  Requirement Analysis (11)  Card sorting (8)  Implementing user-centred design (7)  Expert reviews (6)  Web log analysis (6)  Eye-tracking (6)  Site and flow diagramming (3)  Use Cases (3) 

Design elements

Navigation (39)  Web page design (22)  Search (20)  Guidelines and Standards (10)  Links (10)  Text (12)  Forms (10)  Ads (6)  Site design (8)  Shopping Charts (5)  Error handling (5)  Sections (3)  Home pages (2)  Design patterns (2)  E-mails (1)  Personalization (1)  Sitemaps (1)  Print-freindly (1) 

General aspects

E-commerce (21)  Accessibility (10)  Information architecture (10)  Persuasive design (10)  Visual design (11)  Search engines (7)  Credibility, Trust and Privacy (5)  Web applications (2)  Intranets (1) 

Technology

Flash (6)  URLs (3)  Download time (2)  Javascript (3)  Web standards (2)  Browsers (2) 

Humor

Cartoons (8)  Funny tools and games (9)  Bad designs (7)  Fun with Jakob Nielsen (6)  Designs with humor (3)  Fun music and videos (3)  Fun posters (2)  Funny 404 pages (2)  Misc humor (2) 

Ressource types

Research (82)  Tips and guidelines (60)  Tools (49)  Books (31)  Cases and Examples (12)  Interviews (9)  Primers (8)  GUUUI articles (7)  Posters (5)  Online books (4)  Glossaries (2)  People and organisations (2) 

Information sources

Blogs (11)  Websites (9)  Discussion lists (4)  News (3)  Newsletters (3)  Online magazines (2)  Wikis (1) 

 

 
     
  To the front pageSign inTo the frontpageSearch in GUUUI postingsAbout GUUUI