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On-site search engines are worse that nothing

According to usability consultancy UIE on-site search engines often reduce the chances of finding information on web sites. In a study they discovered that when users searched for information using links the success rate was 53%, while the success rate of using on-site search engines was only 30%.

Some of the problems that UIE found were:
- Users didn't understand that some search engines distinguish between partial and entire words.
- Users didn't understand when typos and misspellings returned no search results.
- Users had trouble determining why a search returned a particular item and how it was relevant to their search.
- Users got irrelevant and often amusing results from full-text searches.

UIE concludes that on-site search engines are "significantly worse" than nothing, and suggest that "designers seriously consider not including a search engine on their sites until the technology is equal to the challenge."

Links:

Henrik Olsen - September 10, 2003

See also: Research (129)  Search (27) 

 

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