In this interview Jakob Nielsen states that more and more CEOs acknowledge the importance of website usability. But the next step is to do usability the right way. Usability is quite different from marketing research and methods, such as focus groups, won't do.
In the interview Jakob also criticise online product configurators for being to complicated to use, but states that "
Links:
- An interview with Jakob Nielsen
Henrik Olsen
- January 26, 2002
See also: Interviews (30)
